![]() ![]() ![]() 5,000 pairs of Futurecraft 4D will be available at retail in fall/winter 2017 with further scaling in the coming seasons.ĭigital Light Synthesis was created by Carbon, a Silicon Valley-based tech company working to revolutionise product creation through hardware, software, and molecular science. Carbon’s unique programmable resin platform offers unparalleled performance with respect to material durability and elastomeric responsiveness. Unlike any traditional manufacturing technology, Digital Light Synthesis allows adidas to precisely address the needs of each athlete in regards to movement, cushioning, stability and comfort with one single component. With an ambition to create the ultimate running shoe for all, adidas analysed its library of running data to shape functional zones into a midsole design crafted through Digital Light Synthesis. Futurecraft 4D is adidas’s first application of the Digital Light Synthesis, and represents the brand’s step into athlete-data driven design and manufacturing. ![]() By charting a new course for our industry, we can unleash our creativity - transforming not just what we make, but how we make it.Įric Liedtke, adidas Executive Board Member responsible for Global Brandsĭigital Light Synthesis is a breakthrough process pioneered by Carbon that uses digital light projection, oxygen-permeable optics and programmable liquid resins to generate high-performance, durable polymeric products. One driven by athlete data and agile manufacturing processes. With Digital Light Synthesis, we venture beyond limitations of the past, unlocking a new era in design and manufacturing. With the new technology, adidas now operates on a completely different manufacturing scale and sport performance quality, officially departing from 3D printing, bringing additive manufacturing in the sports industry into a new dimension. Futurecraft 4D’s midsole is born out of 17 years of running data, and brought to functional reality through a pioneering digital footwear component creation process that eliminated the necessity of traditional prototyping or moulding. Futurecraft 4D is a fruition of adidas Futurecraft - the brand’s journey to define the future of craftsmanship through exploring new technology, design and collaboration in order to provide the best for each athlete. Through adidas’s obsession with helping athletes make a difference in their game, today, the brand unveils Futurecraft 4D, the world’s first high-performance footwear featuring midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon. adidas to create high performance footwear with scale and speed through Digital Light Synthesis, with more than 100,000 pairs by end of 2018.Digital Light Synthesis enables adidas to bring the most personalised performance products from imagination into physical reality.adidas strategically partnered up with Carbon to create the first performance footwear crafted with light and oxygen.However, Adidas says its new partnership with Silicon Valley start-up Carbon allows it to overcome many of those difficulties to produce a sole that can rival one made by an injection mould, and at a speed and price that allow for mass production. That’s because traditional 3D printers are slower, more expensive and often create an inferior product than the injection moulds for plastic that are currently used to produce hundreds of millions of shoes each year, mostly in Asia. Rivals Nike, Under Armour and New Balance have also been experimenting with 3D printing but have so far only used the technique to make prototypes, soles tailored for sponsored athletes and a handful of high-priced novelty shoes. REUTERS/Joe PenneyĪdidas already lets people customize the color and pattern of shoes ordered online but new 3D printing methods will make small production runs, limited edition shoes and even soles designed to fit an individual’s weight and gait economical. The new Adidas Futurecraft shoe is displayed in New York City, New York, U.S. ![]()
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